Thousands of Flowers to Transform Downtown Pittsburgh in a Day

Thu, Mar 18th 2010, 11:36. Filed under News Releases.

Pittsburgh, Pa. – March 18, 2010 – Thousands of pansies and daffodils will give downtown Pittsburgh its first burst of spring color on Friday, March 19 as the Western Pennsylvania Conservancy (WPC) plants flowers in 400 large, potted planters with volunteers from Direct Energy.

The effort will bring nearly 5,000 flowers to downtown Pittsburgh, from the Cultural District to the Boulevard of the Allies, in a single day. The event kicks off a volunteer season for the Western Pennsylvania Conservancy that includes the planting of 140 community gardens in 20 counties, plus the addition of trees and other green features to city schools and communities.

“More than 10,000 volunteers of the Western Pennsylvania Conservancy make it possible for a nonprofit organization with a small staff to accomplish remarkable outcomes for the region,” said Tom Saunders, president and CEO of the Western Pennsylvania Conservancy. “All the gardens our volunteers plant in Pittsburgh and around the region make an incredible difference in the beauty of our city and region.”

The Western Pennsylvania Conservancy welcomes volunteers to plant flowers and trees on numerous days during late March, April and May and requires no previous gardening experience. In addition, WPC offers opportunities for volunteers to tend to community gardens throughout the summer and early fall. Please visit for more details, or call 412-586-2324.

Direct Energy expects approximately 50 employees will participate in Friday’s planting event. Weather permitting, the volunteers and WPC staff members will plant 1,700 daffodils and 3,200 pansies in large planters that line the streets of Downtown. The event will begin at the parking lot of the David L. Lawrence Convention Center.

“We are celebrating spring!” said Peggy Lunnsman, Direct Energy’s vice president, U.S. operations. “Direct Energy employees take great pride in working in, living in and contributing to Pittsburgh. We hope our efforts to beautify the city help our fellow Pittsburghers celebrate the end of the cold, snowy weather and the beginning of spring."

The Western Pennsylvania Conservancy’s downtown planters have been funded by the Colcom Foundation and represent one of the Conservancy’s strategies to add green to downtown streetscapes.


About Direct Energy
Direct Energy Business is one of North America’s largest commercial retail energy suppliers and a Direct Energy company. With more than 20 years of industry experience, Direct Energy Business is dedicated to helping customers make cost-effective choices for their electricity and natural gas requirements. Headquartered in Pittsburgh, PA, Direct Energy Business serves nearly 50,000 customers in 14 states, the District of Columbia and five Canadian provinces. Direct Energy is wholly owned by Centrica plc. (LSE:CNA,) one of the world’s leading integrated energy companies. To learn more, visit

About the Western Pennsylvania Conservancy
The Western Pennsylvania Conservancy (WPC) enhances the region’s quality of life by protecting and restoring exceptional places. A nonprofit conservation organization founded in 1932, WPC established six state parks and has conserved more than 228,000 acres of natural lands and waterways. The Conservancy owns and operates Fallingwater, the Frank Lloyd Wright house in Mill Run, Pa. that symbolizes people living in harmony with nature. In addition, WPC enriches our region’s cities and towns through 140 community gardens and greenspaces that are planted with the help of 10,000 volunteers. The work of the Western Pennsylvania Conservancy is accomplished through the support of more than 9,000 members. For more information, visit

Media contact:
Stephanie Kraynick
Director of Communications
(412) 586-2358


The Western Pennsylvania Conservancy is a nonprofit, tax-exempt charitable organization under Section 501(c)(3)
of the Internal Revenue Code, and 100% of your donation is tax-deductable as allowed by law.