A New Tradition for Downtown Brings Spring Blooms to City Streets

Wed, Mar 30th 2011, 14:08. Filed under News Releases.

Direct Energy Volunteers and Western Pennsylvania Conservancy to Plant Thousands of Flowers April 1

Pittsburgh, Pa. – March 30, 2011 – In what has become a new tradition for Pittsburgh, volunteers from Direct Energy will assist the Western Pennsylvania Conservancy in welcoming spring to the city on April 1 by planting flowers throughout downtown in 400 large, potted planters.

Approximately 70 volunteers will join Conservancy staff in planting nearly 5,000 pansies and daffodils that will line city streets and serve as a harbinger of spring. This volunteer effort is the first in a series of volunteer plantings that will take place during April and May at 140 community gardens in 20 Western Pennsylvania counties. In addition, the Conservancy will plant trees through TreeVitalize, help build three new food gardens in Allegheny County communities, and continue to add green features to city schools and communities throughout the spring planting season.

On April 1, Direct Energy volunteers will begin planting at 9 a.m. in downtown Pittsburgh’s Cultural District and will make their way across the city toward the Boulevard of the Allies. By the day’s end, downtown will be transformed by abundant flowers.

“Being an avid gardener and new to Pittsburgh, I am really looking forward to the planting,” said Sue Kozik, chief information officer for Direct Energy Business. “I am very happy to be a part of such a fantastic tradition of beautification. The Conservancy is a valued partner for Direct Energy, both for the important work they do in our region, and for the opportunities they give our employees to get involved.”

Tom Saunders, president and CEO of the Western Pennsylvania Conservancy, said, “The number of volunteers planting flowers, trees and plants with the Conservancy has grown to 12,000 annually. It’s an extraordinary part, on a giant scale, of Pittsburgh’s spirit of volunteerism, and also a major aesthetic component of the city’s and region’s revitalization and beautification.”

The Western Pennsylvania Conservancy welcomes volunteers to plant flowers and trees on numerous days during late March, April and May and requires no previous gardening experience. In addition, WPC offers opportunities for volunteers to tend to community gardens throughout the summer and early fall. Please visit WaterLandLife.org for more details, or call 412-586-2324.

The Western Pennsylvania Conservancy’s downtown planters have been funded by the Colcom Foundation and represent one of the Conservancy’s strategies to add green to downtown streetscapes.



About Direct Energy
Direct Energy Business is one of North America’s largest commercial retail energy suppliers and a Direct Energy company. With more than 20 years of industry experience, Direct Energy Business is dedicated to helping customers make cost-effective choices for their electricity and natural gas requirements. Headquartered in Pittsburgh, PA, Direct Energy Business serves nearly 50,000 customers in 14 states, the District of Columbia and five Canadian provinces. Direct Energy is wholly owned by Centrica plc. (LSE:CNA,) one of the world’s leading integrated energy companies. To learn more, visit www.directenergybusiness.com.

About the Western Pennsylvania Conservancy
The Western Pennsylvania Conservancy (WPC) enhances the region’s quality of life by protecting and restoring exceptional places. A private nonprofit conservation organization founded in 1932, WPC helped to establish ten state parks and has conserved nearly 229,000 acres of natural lands and waterways. The Conservancy owns and operates Fallingwater, the Frank Lloyd Wright house in Mill Run, Pa. that symbolizes people living in harmony with nature. In addition, WPC enriches our region’s cities and towns through 140 community gardens and greenspaces that are planted with the help of 12,000 volunteers. The work of the Western Pennsylvania Conservancy is accomplished through the support of more than 11,000 members. For more information, visit WaterLandLife.org.

Media contact:
Genny McIntyre
(412) 586-2368


The Western Pennsylvania Conservancy is a nonprofit, tax-exempt charitable organization under Section 501(c)(3)
of the Internal Revenue Code, and 100% of your donation is tax-deductable as allowed by law.